All the brands must understand the role of social media for those to whom they try to sell the products.Research conducted by one of the leading market research company has shown the percentage of the population (among 3,000 respondents) who uses social network in three categories in the second quarter of the year 2012.
71% of the people purchase educational products and discuss them on the social sites. The rest 29% purchase an educational institution on the basis of the content posted on different social network.-(courtesy Academia.edu)
63% of the electronic product purchaser discuss them on the social sites. 22% make a decision of buying electronic products as a result of seeing something posted on a social networking site.-(courtesy Amazon)
Around 43% of the population purchase health and wellness products and discuss them on social network sites. 28% make a decision of buying health products as a result of seeing something posted on a social networking site,which is really beneficial in terms of health ,since more n more people are becoming health consious and they go for any product only after seeing others benefiting from that product .(courtesy DietKart)
The social media marketing is the excellent tools for the eCommerce sites. Its immense influence in the eCommerce industry cannot be overlooked. Promoting new products and services on social sites such as Facebook and Twitter are a great way to drive consumers and sales. The social media outlets are the best tools for link building as well. Therefore, posting URL that is linked to your site can increase traffic to the sites and upsurge the sale of your products. There are a few ways to use your social media efforts on the eCommerce web sites without ignoring the buyers.
Social Media offers a web-based opportunity for you to gain customers, increase your knowledge base about what your customers are looking for and get them involved in your business. Social media includes many different forms of online communication, including Facebook, Twitter, blogs, forums and podcasts, just to name a few. So you can take advantage of the social media to improve your eCommerce website’s bottom line? IF DONE SMARTLY
Even before signing up for social media accounts—is to collect some data. “The question is, exactly where are people sharing your products, and which products seem to be getting the most social media traction?”
Setting Up Accounts
Set up the social media accounts for your e-commerce brand. “Facebook and Twitter are the big two, but though companies with particularly photogenic and visually appealing products will also want to think seriously about image-driven services like Pinterest and Instagram.
obtain vanity handles and URLs that contain the brand name.
Enable Social Sharing on website
e-commerce brands looking to get the most bang for their social media buck will definitely need to use some social sharing buttons—because the more people to share a product, the better the chances of closing some sales. The question is, where to put these social sharing buttons? “They should be on every page of your website and company blog, but I also recommend putting them in some less-obvious and more surprising places such as
“Thank-you e-mails, invoices—anywhere you can embed some social media links, do so.”
Social media is not just about promotion, but about engagement. “Are you looking to turn previous customers into repeat customers? “If so, one of the best things you can do it to make those folks feel respected and appreciated, via some real, open dialogue on Facebook or Twitter. Make time for engagement each and every day.”
Sell Without Selling
Go beyond traditional selling and to do some good ol’ content marketing—which is the best way to engage clients. “Your social media friends and followers do not wish you to be selling to them 24/7,“Instead, what they’re looking for is helpful articles, behind-the-scenes features, and customers stories. That’s how e-commerce brands can engage.”
e-commerce brands need to create trust. They need to give customers some reason to take them seriously. A great way to do this is to show a genuine willingness to help. “If you’re doing social media for a home improvement store, don’t just sell your products, but also give some tips or ideas on how those products can be used “That is how you prove to customers that you care.”
Create informative Videos or better “Video Infographics”
remember that social media and video marketing go hand in hand—and that videos are especially useful for those who work in e-commerce. “Video opens many doors for the creation of compelling content—whether you are offering product demos, tutorials, or how-tos,” “People like to see products in action, and, more to the point, videos offer another social component to your marketing endeavors. Videos are the most-shared form of content.you may see some cool examples of video infographics here at pinterest
Give Something Exclusive
One thing that e-commerce sites can do to drive social media action is to promise something exclusive. “Create strong calls to action in which you pledge to provide unique content to social media fans,” “Promise that you’ll give some discount codes via Twitter, or offer exclusive product previews to your Instagram followers alone.”
Serve Your Customers
An important point for e-commerce sites to remember, is that social media is not just an extension of the company’s marketing wing, but its customer service division, as well. “Through your social media sites, you can reach out to customers and ensure that they are having a satisfying experience, even diffusing tense situations or addressing consumer complaints before they bubble over and become negative reviews—or simply lost sales,” he remarks.
Return to Tracking
“Go back to your analytics, once your social media campaign is under way—and do so regularly,” “See what people are sharing, which strategies work and which ones don’t. This is the only way to really fine-tune your efforts.”
Social media and SEO work in conjuction with each other (To read more on this social seo marriage & tactics that reap results GOHERE)
Establishing a presence on social media sites is perfectly natural way to earn backlinks.
One of the easiest ways to grow your social communities over time is to post content consistently. Studies have shown that different audiences react to different posting frequencies, so make sure you are testing the optimal frequency with your own audience or look at the engagement levels in comparison to posting frequencies of your competitors for some guidelines. The minimum should be once a day on Facebook and 4-6 times a day on Twitter. Also pay attention to what time of the day you post, the timing of social media is very important.
The best way to increase engagement on Facebook is by including images within your posts. Photos on Facebook have been shown to generate over 50% more likes than the average post. When you want to post an announcement or to promote a piece of content then include the link to the page within the post (preferably after the content so it stands out) and attach an image to the post.
The more impressions you have on your social networks the more likely it is that you will gain more likes. The best way to dramatically increase the number of impressions on your social networks is by embedding social buttons within your site and within your marketing communications
A growing trend among marketers which should be seriously considered by online store owners is the creation of bite sized chunks of content for quick and easy consumption.
Over the last few years infographics have become extremely popular. Investing in a professionally designed infographis is one of the best ways to create a huge spike in traffic to your site and help you get a number of high value back links which are great for SEO.
Spend some time researching an interesting topic in your industry and find a whole bunch points that you will cover in the infographic.
A great way to provide additional value to your customers is by providing them with info and special deals on complimentary products which you don’t necessarily sell.Connect all your marketing channels around this board and make sure you drive traffic to your Pinterest boards from your social accounts, newsletters and blog posts. Your fans will be thankful.
SproutSocial is my new favorite social marketing management suite. I can’t say enough good things about this service and I’m just blown away by the number of features and capabilities that the SproutSocial team have built into this service.
Keywork tracking on Twitter
It’s very important for me to be on top of the latest news, trends and happenings in the eCommerce and social commerce space. SproutSocial allows me to add keywords and hashtags to a list which are then tracked and sent to my smart inbox. For those who use Twitter, imagine your feed being populated with tweets related to specific keywords instead of those who you follow, this is exactly what the feature allows.
In depth reports on social activity
SproutSocial provides in dept reporting of all the accounts you have connected to the service. The reports are really outstanding and easy to follow.
If you are like me and like to share top quality content with your online communities then you know that finding high quality content worth sharing is time consuming and often frustrating. Wouldn’t it be great if there was one place where you could look through a selection of quality, highly relevant content for items to share with your communities? Well, this is exactly what Swayy offers.
Simply choose the top interests of your target audience from the list in Swayy and you will be shown new relevant content everyday.
Buffer is a free service that makes it super easy to schedule posts for publication in your social networks so you can publish your posts at the optimal time. Buffer provides dozens of integrations into a wide range of apps for the mobile and extensions and plugins for the Chrome and Firefox browsers.
The Disqus comments plugin is the best comments plugin out there and used by millions of sites. With Disqus, visitors can log in with their social accounts and leave a comment that is linked to a real profile. As the webmaster of your company blog, you want to provide this functionality to your readership so that people can engage and create dialog around their personal brands.
Online store owners need to be both effective and highly productive so that other areas of their businesses aren’t affected. Using the services I’ve mentioned above will help you save many hours a month, help you grow your communities and make more money while you sleep.