Smart Social Media


Posted on 29 Apr 2011

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Online Social Media buzz surrounding the Royal Wedding

With hours to go until the Royal Wedding, online buzz surrounding the big event has surpassed the chatter that surrounded the Egypt uprising and the Japan earthquake.

New stats gathered and analyzed by Webtrends reveal that the world simply can’t stop talking about the Royal Wedding (not that you needed us to tell you). According to the web analytics company, people have sent 911,000 tweets in the last 30 days, or just a little more than 30,000 tweets per day, which accounts for 71% of the buzz Webtrends tracked. For comparison, there were approximately 217,000 Facebook status updates and 145,000 blog posts about William and Kate’s big day.

And while you may think most of the social buzz surrounding the royal nuptials is coming from the UK, think again. Webtrends says that a whopping 65% of tweets, blog posts and Facebook updates are coming from the U.S., while 20% are coming from the UK. Canada is in third place with a mere 2.6% of social media buzz. This matches stats from Nielsen, which also says that the U.S. is the #1 source of Royal Wedding chatter.

Check out this infographic for more Royal Wedding stats:

Let’s take a look at the topics that trended on Twitter, Facebook and Google during Friday morning’s broadcast.


The Royal Wedding swept Twitter’s worldwide trending topics Friday morning. During the Bishop’s address at 6:40 a.m. ET, all ten were related to the wedding:

“#casamentoreal” and “abadia” mean “#royalwedding” and “abbey,” respectively, in Spanish. QILF is a play off the acronym “MILF,” where “mother” is replaced with “queen.” Sarah Burton, number six, is the designer of Kate’s dress, and the creative director of British lable Alexander McQueen. Grace Kelly as Kate’s dress and look were likened to the actress, who married the Prince of Monaco in April 1956. Number nine, Rutter, refers to John Milford Rutter, who composed the anthem played during the wedding.


At 6 a.m. ET, the following Royal Wedding-related keywords were trending on public status updates on Facebook in the U.S. (left) and UK (right):

Trends over the past 24 hours:


At 6 a.m. ET, 10 of the top 20 Google searches in the U.S. related to the Royal Wedding:

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